SETTING THE SAILS
OUR GOALS
We aim to reimagine and transform blue food systems through demand for transparency, empowering people to make responsible blue food choices, improving education, and changing policies and practices.
PROVIDING
FOOD
More than 3 billion people rely on blue food to get their vital nutrients and protein. When done responsibly, farming the oceans can provide six times more blue food than today to meet the needs of a growing population tomorrow.
PROVIDING
JOBS
The livelihoods of 800 million people depend on blue food. Nearly half of the blue food workforce is female. Without healthy waters, the bottom would fall out of this global economy.
PROVIDING
ABUNDANCE
Protecting our oceans and waterways can help improve biodiversity and boost fisheries productivity, while protecting coastal communities from storms and other negative effects from climate change.
THE BOTTOM LINE
Blue food serves an abundance of possibilities in creating food systems that are nourishing, empowering, and environmentally sustainable. The power is truly in our pans!
Our Goals
GOAL #1
INCREASE
BLUE FOOD Transparency
Increase the availability and transparency of responsibly sourced blue food. Our goal is to provide full exposure for blue food products - from water to the point of sale.
GOAL #2
BROADEN Access
to ResponsiblE
Blue Food
Broaden access by educating people as to why responsibly raised blue food is so valuable and nutritious, how to find and recognize sustainable sources, and how to demand change on a local level.
GOAL #3
EDUCATE THE NEXT GENERATION
Improving food literacy by educating young people about the nutritional, economical, and environmental benefits of responsibly produced blue food.
GOAL #4
Support
Pioneering Ideas
and Policies
Create restorative paths forward through policies that prioritize ocean conservation and responsible harvesting or rearing of blue food.