SETTING THE SAILS
OUR GOALS
We aim to reimagine and transform blue food systems through demand for transparency, empowering people to make responsible blue food choices, improving education, and supporting efforts that advance responsible production and protection of our waters.
PROVIDING
FOOD
More than 3 billion people rely on blue food to get their vital nutrients and protein. When done responsibly, farming the oceans can provide six times more blue food than today to meet the needs of a growing population tomorrow.
PROVIDING
JOBS
The livelihoods of 800 million people depend on blue food. Nearly half of the blue food workforce is female. Without healthy waters, the bottom would fall out of this global economy.
PROVIDING
ABUNDANCE
Protecting our oceans and waterways can help improve biodiversity and boost fisheries productivity, while protecting coastal communities from storms and other negative effects from climate change.
THE BOTTOM LINE
Blue food serves an abundance of possibilities in creating food systems that are nourishing, empowering, and environmentally sustainable. The power is truly in our pans!
Our Goals
GOAL #1
Increase Public Awareness of Blue Foods
Harness the power of storytelling to inspire public awareness and market transformation around responsibly sourced blue foods.
GOAL #2
Encourage exploration of responsible blue food choices
Inspire everyday food choices that can positively impact our health and restore natural systems.
GOAL #3
EDUCATE THE NEXT GENERATION
Inspire the next generation through STEM and career opportunities in responsible blue food systems.
GOAL #4
Build a Movement
Integrate blue food in efforts to transform global food systems that work for people and planet.